In this age where the distance between a marketing promise and a product delivered is increasingly minute, the gap between promise and reality drive customer confidence and loyalty. Our team is rabidly dedicated to ferreting out any differences between the Brand Promise and its execution from a Consumer Perspective.

Products and services that don't deliver the goods are quickly found out and exposed in an amazingly fast and detailed fashion, tremendously damaging the reputation of the brand and organization. It is our mission, to support brands and products that thrive in this dynamic environment.

We call this work: Darwinian Innovation

Our experienced team of professionals has collective decades of experience in product & brand development, marketing, product development design and customer-centric innovation.

The Process

• Map “Brand Universe” & Business Drivers
• Product Ideation
• Product Mining (from ia! Guest Inventor Network)
• Intellectual Property Development
• Idea Rating & Filtering Using ia! Invention Matrix™ – (identify ideas with highest commercial potential)
• Brand-Specific Concept Development
• Presentations of Product Concepts
• Concept Refinement
• Provide Support for Senior Management Presentations
• License “Winning” Concepts to Client for Development
  

Striking the Balance Between Quantity & Development
By employing a systematic approach to our idea portfolio, we quickly identify those concepts with the highest potential based on brand values, target audience and business drivers.

Reaching Beyond the Obvious
True innovation comes from tangential thinking and non-obvious ideas. We systematically look far beyond each individual brand universe we are working for, allowing us to make valuable, non-logical connections, which might otherwise be overlooked. It is in these “sideways” observations that many of our most powerful ideas are born.

Related and Requested Services
In addition to our core services, the following services can be discussed as desired. The scope of these services can vary widely and will be estimated on a case by case basis.

• Innovation consulting
• Product ideation session design & facilitation
• Employee invention submission program development
• External invention submission outsourcing
• Specific product/solution search
• Innovation process & tool development